Dead Flowers
Scope: Visual & Brand Identity, Copywriting, Social Media Assets, IllustrationFor this conceptual project, I sought to create a bold and playful perfume line that stands out against traditional brands that often lean toward sophistication and luxury. With a low-brow approach, this line prioritizes accessibility and fun and aligns with a client base that desires products that reflect their expressive lifestyles.
When gathering inspiration, I focused on imagery that utilizes
fun colors, bold fonts, and linework drawings:
For the logo, I knew I wanted a playful, bold font as well as floral linework incorporated directly into the logo.
After some experimenting, I landed on these two logos as my options:
While I liked the bottom logo, the font felt more elevated than what I was going for, so I chose the top option. The font felt the most accessible and true to the brand concept, and the flowers can easily be moved around to create a variety of secondary and submark logos.
Final Brand Identity: